About Us

In the confines of a college dorm room many years ago, a simple yet profound idea began to take shape—a vision of a brand that would encapsulate who we are, where we come from, and the passions we hold dear. For years, this concept simmered, evolving through different iterations until it found its true form. Then, spring afternoon during a distillery tour in the heart of St. Augustine, FL, the words "Heritage & Traditions" came to life. With this revelation, our brand was born, and today, it stands as a testament to our journey.

At Heritage and Traditions, we're dedicated to celebrating and preserving the rich heritage and time-honored traditions that define the Southeast. With our guiding slogans, 'Celebrating Heritage. Honoring Traditions' and 'Preserving the Time Honored,' we connect the past, present, and future through our apparel, paying homage to the sacred landscapes, values, and pursuits that have shaped our identity, culture, and history.

We invite those kindred spirits of this region to join our celebration, whether in rolling hills, tranquil creeks, rural communities, or the heart of our towns and communities. Heritage and Traditions is more than a brand; it's a living testament of love for the land, a celebration of legacy, and a pledge to keep the flame of our history and traditions alive for generations to come.